Generative AI in Political Advertising

Short descriptionOpportunities and pitfalls for political campaigns.
TagsAIPolitical Campaigns
ForBrennan Center for Justice


In the lead-up to the 2024 U.S. elections, political campaigns are turning to artificial intelligence (AI) to help shape their messages. AI-powered tools can generate text, images, and video from a single prompt to create personalized advertising at scale. But while these tools may offer cost-effective solutions for campaigns, they also pose certain risks. I outline some of the potential opportunities and pitfalls of AI for political campaigns below.

Opportunities of AI:

Pitfalls of AI:

To mitigate these risks, campaigns must exercise caution, ensuring AI-generated content remains accurate and aligns with their messaging goals. Detection systems for manipulated content are urgently needed, given the possibility of misinformation dissemination. Market forces may also offer a long-term solution in addressing some of these challenges: Advertising platforms, driven by the need to engage users and deliver effective ads, may evolve to reward more appealing content.